If the desire were stronger, there would not be quite so many people suffering from conditions such as obesity and overweight (about 1 billion people). If the desire were significantly less powerful, emotional issues that surround obesity and overweight would likely not exist either.
If you eat for psychologically motivated reasons, you may be consuming more calories than which you are aware. The consequence of impulse eating may be an excess of fat tissue, and this may be leading to unnecessary discomfort in your life.
Our goal is to help you improve your impulse control in order to enhance your ability to make better decisions about the food you choose to eat. We’d like to help you to develop the skills to choose foods appropriately, not because they have been marketed ingeniously.